We looked at the film Bladerunner and used it as a small case study to see how signage could be installed and depicted in the not too distant future.

This diagram was used to explain how Dual Image Screens function.
A parallax barrier is placed in front of an LED or LCD screen. This barrier blocks half of the pixels on the screen depending on what angle you look at it from. This allows two separate images to be displayed on the screen. One image for the person on the left, one image for the person on the right.

This means that you are able to broadcast twice as many adverts as you could before while still using the same amount of surface area as before

Two black and white images of a street less than 20 metres away from the main heart of Chinatown. The image on the left is the original, while the image on the right shows how adding a few signs using tracing paper can really change the character of a place.

It also allows you to visualise how different the streets around Chinatown really are.

Another sketch showing how adding colour really changes and alters the feel and character of an area.

We had to look at how changes in population would change how people advertise in Chinatown. More people would create a larger audience to advertise a product or service to.

A photograph that shows some of the ideas and thoughts we had while deciding what our proposal would be.
The image contains a few sketches, simple site analysis, maps and information on population trends in Chinatown.

We decided that our proposal would revolve around signs in Chinatown. These three sketches show an existing sign found outside a small restaurant in the heart of Chinatown.

Short Essay On Urbanism In China